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Gender Role and Consumption
By: Amanda (50) Thumbs down     Level: Graduate     Date: 4/16/06

Description:
Marketers utilize gender roles to expand market and capitalize on children's need for identity through gender.

List of sources used:

Title: The Howard Journal of Communications: Product Purchase Decision-Making Behavior and Gender Role Stereotypes
Type of source: Journal: Online Database
Author(s): Shiela Tarr, Sheri Hamilton, Alison Coe, Teresa Mastin
Year of publication: 2004
URL: gender roles
Number of times saved: 1

Title: Critical Studies in Media Communication: Gendered Voices in Children's Television Advertising
Type of source: Journal: Online Database
Author(s): Karren Young, Fern L. Johnson
Year of publication: 2002
URL: http://scholar.google.com/

Title: Child Development: Sex Role Concepts of Two- and Three-Year-Olds
Type of source: Journal: Online Database
Author(s): Laura Brucken, Sharon C. Nash, Deanna Kuhn
Year of publication: 1978
URL: sex role, children

Title: Child Development: Sex Role Stereotypes: Developmental Aspects and Early Intervention
Type of source: Journal: Online Database
Author(s): Ronald W. Rogers, Dorothy S. Fidler, Vicki C. Flerx
Year of publication: 1976
URL: sex role

Title: The Press-Enterprise: Great time to be a girl
Type of source: Newspaper: Online - Web site
Author(s): Helene Blatter
Year of publication: 2005
URL: http://www.pe.com/lifestyles/sto...


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