Subject: Business: Marketing: Bottle Water Industry

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Bottle Water Industry

By: Tomek (50)

Level: College Date: 2/1/06

Subject: Business: Marketing

Description:

Memo to Dannon about how to tackle the overpopulated bottling water industry, what steps to take to counter the competition and how to diversify the product, including strategies, SWOT analysis and so on

List of sources used:

Title: Supermarket News: SUPERMARKETS PAY THE PRICE FOR WATER'S POPULARITY
Type of source: Journal: Online Database
Year of publication: 2005
URL: Business, Industry, Dannon, Mark...
Number of times saved: 2

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Title: Beverage Industry: Water, water everywhere: bottled water
Type of source: Journal: Online Database
Year of publication: 2005
URL: http://shelob.ocis.temple.edu:21...

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Title: The Wall Street Journal: Move Over Coke
Type of source: Journal: Online
Author(s): Gwendolyn Bounds
Year of publication: 2005
URL: http://online.wsj.com/article/SB...

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Title: Competition in the Bottled Water Industry
Type of source: Report: In Print
Author(s): John E. Gamble
Year of publication: 2005
Number of times saved: 27

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